Situation: Customers struggled to visualize complete looks, desired personalization, and found the 'Complete the Look' (CTL) experience unengaging and visually unappealing. The module lacked flexibility for varying item quantities and business faced low CTL utilization, resulting in missed revenue opportunities.

Task: Redesign the CTL experience to improve look visualization, personalization, and engagement, addressing both customer and business needs with a visually compelling and flexible solution.

Action: Developed a flexible, visually rich CTL design with seamless item navigation, direct add-to-cart, personalized labeling, customer feedback mechanisms, and integrated diverse bundle sources (partner & algorithm-driven).

Result: Achieved a ~15% increase in CTL exposure and a 45+% boost in engagement, demonstrating a significant win-win for customer experience and business revenue."

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